Introduction
Basic Identity
Stationery
Executive Stationery
Business Forms
Financial & Legal
Advertising/ Sales Promotion
Marketing & Sales Literature
Miscellaneous Literature
Environmental/ Visual Identity Graphics
Other Identity Components
Packaging
Ancillary Stationery
Miscellaneous
Business Description
Greeting Letter Limited is a newly founded business incorporated as a limited liability company. The company’s sole product is a personalised greeting letters suited for commercial and noncommercial customers. Our business is committed to creating the finest quality greeting letters available; each letter being designed for individuals who njoy creativity.
Greeting letters are a means of communication that touch lives and
businesses, as they distinctly identify thoughts, words, and activities; they comfort, inspire, celebrate, and stir a vast range of emotions.
Promotion and Advertising Strategy
I intend on using some marketing strategies that will allow the business to target easily, the men and women within the targeted market. These strategies include traditional print advertisements and advertisements placed on search engines on the Internet. The company will also use an internet based strategy.
Niche Customer
I have two types of niche customers – individual and business leaders. It is important that (a) we acquire the customer and (b) retain the client for long- term. Retaining customers is a challenge unless I can satisfy their needs consistently and affordably. Our product is situated to targeting the age group between 18-50 years old depending on the type of product and our delivery performance. The majority of our audience are mainly adults, who are considered to be our noncommercial customers and are Internetsavvy. From earlier research, it has been shown that the female gender (80%) are typically the buyer in the individual groups. According to the targeted age group plus the popularity of shopping online in today’s world, most buyers of our products & services will be among youth to middle age group
Products and Services
Greeting Letter Limited has an exciting new premium product using the latest state of the art techniques and technology entering the market in the next couple of months. This technology provides the leading products in personalised correspondence industry. The primary product is a premium double sided, SRA4 sized paper; cut & creased into a unique envelope type layout and is accessible through a user-friendly web portal. This web portal will give the customers the benefit of ease to customise productivity. It also facilitates customers to add personalised scripts “bespoke letter” on the inner layout of the product. Our objective is to create online greeting letters, for every occasion, of unmatched quality, originality, and uniqueness. Greeting Letter Limited is committed to creating an exceptional brand, as the product is a direct reflection of our name and our philosophy. I want our customers to make a statement when they use our greeting letter. I have a strong work ethic that is at the core of our commitment to the values of respect, integrity, fairness, and responsibility.
Vision Statement
To become the largest and most prominent personalised correspondence service in the world with our unique multi-brand thus enhancing the community’s desire to become more creative with their messaging.
Mission Statement
To influence and challenge the individual’s design and creativity to message their family, friends and business companions in an easy to use online platform. The invention and innovation of new products will allow us to continue presenting exclusive ranges of personalised correspondence.
The Market
The market used to be commonly dominated by a few major players internationally selling their cards or letters through shopping outlets. Costs such as printing and freight were a barrier unless you could mass produce the same style of letter or card. With the technological revolution over the last decade has allowed more entrants to enter an online environment offering a lower cost solution to their customers with immediate online shipping. The market analysis indicates there are many personalised web portals on the internet which allow clients to add bespoke scripts on the premanufactured designs though none of them entails the customers to modify the design to create an exclusive and intact greeting letter. Our business model develops an advanced application to meet this niche market. Looking at the potential market for our product, it is achievable that our product will grow into this market. Greeting Letter Limited will soon become a wellknown household name. I want our customers to think of us in the first instance as being the preferred choice of sending greeting letters. The increase in the popularity of the UK’s online greeting card retailers, in the past year only generated revenues of £108 million representing an annual growth rate of 12.7%. Studies estimate that 30% of physical greeting card sales are personalised in some way
МАРКЕТИНГОВЫЙ КОНСАЛТИНГ И СТРАТЕГИЯ
Подход к консультационным услугам в области маркетинга основан на нашем обширном опыте ведения проектов комплексного маркетингового обслуживания
ОЦЕНКА ПОТЕНЦИАЛА
Изучение внешней среды необходимо для того, чтобы получить представление об основных ограничениях и возможностях бизнеса.
ДИАГНОСТИКА МАРКЕТИНГА
Аудит маркетинговой политики позволяет выявить потенциал, скрытый внутри компании.
МАРКЕТИНГОВАЯ СТРАТЕГИЯ
Разрабатывается стратегия маркетинга, которая отвечает возможностям внешней среды, учитывает внутренний потенциал, и нацелена на достижение целей бизнеса.
СТРАТЕГИЯ РАБОТЫ С КЛИЕНТАМИ
Формулируются принципы и подбираются инструменты для построения и автоматизации наиболее выгодных отношений с клиентами.
АНАЛИТИКА И АВТОМАТИЗАЦИЯ
Разрабатываются и внедряются формы отчетов, средства автоматизации для повышения прозрачности маркетинга и сокращения затрат.
ПЛАНИРОВАНИЕ И ВНЕДРЕНИЕ
Осуществляется переход от стратегического уровня к плану непосредственных действий.
